{"id":322,"date":"2025-04-24T13:25:07","date_gmt":"2025-04-24T13:25:07","guid":{"rendered":"https:\/\/www.sbookmarking.com\/blogs\/?p=322"},"modified":"2025-04-24T13:38:25","modified_gmt":"2025-04-24T13:38:25","slug":"why-user-generated-content-is-crucial-for-modern-marketing","status":"publish","type":"post","link":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/","title":{"rendered":"Why user-generated content is crucial for modern marketing?"},"content":{"rendered":"

Introduction<\/span><\/h2>\n

What do you analyze before choosing a restaurant? Customer reviews! What do you take into consideration before buying a laptop or a mobile phone? Customer recommendations!<\/span><\/p>\n

The power of word of mouth, and customer reviews are increasing, and we still don\u2019t know when this trend will stop. In a world where online thefts, and spreading misinformation to online users are all-time high, users choose an entity that they trust the most: Customers who were in a situation just like they are right now!<\/b><\/p>\n

In this article, we will understand why your brand needs user-generated content, and how to establish it effectively!\u00a0<\/b><\/p>\n

What is user-generated content (UGC)?\u00a0<\/span><\/h2>\n

\"What<\/p>\n

User-generated content (or UGC in an abbreviated form), are content types (typically text, image, video, review, social media post) that are published by users instead of the brand itself.\u00a0<\/b><\/p>\n

It can be either paid, free, or incentive-based but with different effects. A free UGC boosts authenticity, but a paid one can even harm the brand because the users feel like the brand buys the reviews.<\/b><\/p>\n

Benefits of implementing user-generated content<\/span><\/h2>\n

Well-organized and creative user-generated content has tremendous positive effects. Let\u2019s see the most important ones.<\/b><\/p>\n

\u00a0A. Enhanced trust around the brand<\/span><\/h3>\n

Trust is really important in the online atmosphere. A new brick-and-mortar shop inside an old mall is definitely a legal business, and customers’ trust is high. But what about a new online webshop with zero references? We wouldn\u2019t want to risk our money to buy there, am I right?\u00a0<\/span><\/p>\n

We rather buy our clothes in a more traditional webshop, with lots of reviews, and recommendations from our friends.\u00a0<\/b><\/p>\n

Statistics revealed<\/strong><\/span><\/a> that <\/span>92% <\/b>of consumers trust reviews and testimonials more than traditional advertising. This number changes everything.<\/span> If 9 out of 10 online visitors can be trusted through UGC, you need to emphasize this even more. Place customer reviews on your websites, or write emails to your present clients to send you testimonials. This will lead you to better numbers.<\/b><\/p>\n

B. Driving to more efficient conversion funnels<\/span><\/h3>\n

This positive effect usually comes together with increased trust. <\/span>The increased trust means your potential buyers are not afraid to complete your purchase requirements.<\/b> If you can only work in a \u201cpurchase-before\u201d method, the first few times it will scare some customers from your brand.<\/span><\/p>\n

Why should I pay before? Is it some kind of scam? Some of them will definitely think this way. <\/span>But as positive reviews come, they won\u2019t bother anymore. Therefore they will go through your funnels, and you can generate more revenue and profit.\u00a0<\/b><\/p>\n

C. Cost-effectiveness<\/span><\/h3>\n

If you establish a great UGC strategy, or your online presence is extremely notable, customers will spread social media with their past experiences with your products or services. <\/b>This is a win-win situation for both of you: <\/span>The publisher gets views from the amazing content, and you get free advertisement.<\/b><\/p>\n

Of course, this can work in the opposite way: if you spoil something, and haven\u2019t worked out crisis management, you can very easily find your brand mocked on social media.<\/b><\/p>\n

D. Increases your brand\u2019s online visibility\u00a0<\/span><\/h3>\n

\"Increases<\/p>\n

Situations can occur when your task is not just enhancing trust around your brand, but making your site more popular. You somehow want more organic clicks to your website, without spending hundreds of dollars to marketing agencies.<\/span><\/p>\n

Well, user-generated content can help you out in this case as well! Giving some incentives to your buyers at the start to create videos, or write comments will make your online presence stronger than ever!<\/b><\/p>\n

Example: making a contest where the most creative video that demonstrates your product wins an opportunity to hang out with a celebrity – It is important to not give away money, as buyers connect money to purchased opinions.\u00a0<\/span><\/i><\/p>\n

Of course, there are some other ways to improve your brand\u2019s online presence: make valuable content on your site, create a well-organized website, and <\/span>grab a domain name<\/span><\/a> that is connected to your niche.\u00a0<\/span><\/p>\n

A real-life UCG strategy that conquered the world<\/span><\/h2>\n

In this part of the article, we will demonstrate one of the most creative UCGs a brand has ever created.<\/b><\/p>\n

The Budweiser “Messi 644” campaign<\/b><\/p>\n

Lionel Messi is one of the greatest football players that fans have ever witnessed. When he scored his 644th single goal at one team (Barcelona), he surpassed Pele\u2019s record. It was a very big deal.\u00a0<\/span><\/p>\n

And Budweiser had a clever idea. What if we can use this event to both celebrate this moment, and get user-generated content from footballers?\u00a0 – They thought this way.<\/span><\/p>\n

We need to understand that it is a very risky decision. If the users feel that the event is more about the ad and less about the remarkable achievement, this whole idea would backslash Budeweiser\u2019s results.\u00a0<\/span><\/p>\n

However, their idea surpassed everybody’s expectations. They sent a gift to every goalkeeper who had conceded a goal from Messi (out of the 644 single goals Messi scored). In this gift, every goalkeeper got the same amount of Budweiser beer that Messi scored for them on the field. <\/b>So, for example, Diego Alves had conceded 21 goals from Messi (the most in this period), so he got 21 bottles of Budweiser beer.<\/span><\/p>\n

Also, it was good timing from Budweiser: The record-breaking day was close to December 24, so they could attach this whole gifting-giving strategy to Christmas Eve.\u00a0<\/span><\/p>\n

The effect was more than positive: most of the goalkeepers posted on social media about the gifts and made laughing jokes about Messi\u2019s achievement, and their \u201cbad\u201d performance against the player. Also, these goalkeepers had many followers, therefore it spread like fire: the biggest magazines published articles minutes after the first few posts.<\/b><\/p>\n

Budweiser got free advertisements, and established an even more positive brand image, without spending too much money on it.\u00a0<\/b><\/p>\n

Why is it hard to establish?<\/span><\/h2>\n

\"Why<\/p>\n

The mentioned story was like a fairy tale when everything works as we have imagined. However, life often works differently.<\/span><\/p>\n

The UGC is a hardly predictable process. We can\u2019t figure out properly how the users will react, and how loud the whole world will get after our idea. Also, there\u2019s just a little line between a paid UGC that everybody hates and an incentive-based UCG which everybody admires.\u00a0<\/b><\/p>\n

Establishing great user-generated content requires passing core values first from the look of business. It will only work if the product or the service is also great, and there\u2019s no such a shady thing inside the business.<\/b><\/p>\n

Conclusion<\/span><\/h2>\n

In this article, we presented why user-generated content is one of the most important parts of today\u2019s marketing, and what advantages it can have. We also demonstrated a successful example, and stated why it is still hard to make a great UGC strategy!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction What do you analyze before choosing a restaurant? Customer reviews! What do you take into consideration before buying a laptop or a mobile phone? Customer recommendations! 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The power of…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Blogs & Articles | SBookmarking\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T13:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T13:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/#\/schema\/person\/fc63e62bb3d9114729fc8d0c6e8e90e8\"},\"headline\":\"Why user-generated content is crucial for modern marketing?\",\"datePublished\":\"2025-04-24T13:25:07+00:00\",\"dateModified\":\"2025-04-24T13:38:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\"},\"wordCount\":1126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\",\"url\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\",\"name\":\"Why user-generated content is crucial for modern marketing? - Latest Blogs & Articles | SBookmarking\",\"isPartOf\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png\",\"datePublished\":\"2025-04-24T13:25:07+00:00\",\"dateModified\":\"2025-04-24T13:38:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage\",\"url\":\"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png\",\"contentUrl\":\"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png\",\"width\":850,\"height\":315,\"caption\":\"Why user-generated content is crucial for modern marketing? Source Table of contents: Introduction What is user-generated content (UGC)? Benefits of implementing user-generated content Enhanced trust around the brand Driving to more efficient conversion funnels Cost-effectiveness Increases your brand\u2019s online visibility A real-life UCG strategy that conquered the world Why is it hard to establish? Conclusion Introduction What do you analyze before choosing a restaurant? Customer reviews! What do you take into consideration before buying a laptop or a mobile phone? Customer recommendations! The power of word of mouth, and customer reviews are increasing, and we still don\u2019t know when this trend will stop. In a world where online thefts, and spreading misinformation to online users are all-time high, users choose an entity that they trust the most: Customers who were in a situation just like they are right now! In this article, we will understand why your brand needs user-generated content, and how to establish it effectively! What is user-generated content (UGC)? Source User-generated content (or UGC in an abbreviated form), are content types (typically text, image, video, review, social media post) that are published by users instead of the brand itself. It can be either paid, free, or incentive-based but with different effects. A free UGC boosts authenticity, but a paid one can even harm the brand because the users feel like the brand buys the reviews. Benefits of implementing user-generated content Well-organized and creative user-generated content has tremendous positive effects. Let\u2019s see the most important ones. Enhanced trust around the brand Trust is really important in the online atmosphere. A new brick-and-mortar shop inside an old mall is definitely a legal business, and customers' trust is high. But what about a new online webshop with zero references? We wouldn\u2019t want to risk our money to buy there, am I right? We rather buy our clothes in a more traditional webshop, with lots of reviews, and recommendations from our friends. Statistics revealed that 92% of consumers trust reviews and testimonials more than traditional advertising. This number changes everything. If 9 out of 10 online visitors can be trusted through UGC, you need to emphasize this even more. Place customer reviews on your websites, or write emails to your present clients to send you testimonials. This will lead you to better numbers. Driving to more efficient conversion funnels This positive effect usually comes together with increased trust. The increased trust means your potential buyers are not afraid to complete your purchase requirements. If you can only work in a \u201cpurchase-before\u201d method, the first few times it will scare some customers from your brand. Why should I pay before? Is it some kind of scam? Some of them will definitely think this way. But as positive reviews come, they won\u2019t bother anymore. Therefore they will go through your funnels, and you can generate more revenue and profit. Cost-effectiveness If you establish a great UGC strategy, or your online presence is extremely notable, customers will spread social media with their past experiences with your products or services. This is a win-win situation for both of you: The publisher gets views from the amazing content, and you get free advertisement. Of course, this can work in the opposite way: if you spoil something, and haven\u2019t worked out crisis management, you can very easily find your brand mocked on social media. Increases your brand\u2019s online visibility Source Situations can occur when your task is not just enhancing trust around your brand, but making your site more popular. You somehow want more organic clicks to your website, without spending hundreds of dollars to marketing agencies. Well, user-generated content can help you out in this case as well! Giving some incentives to your buyers at the start to create videos, or write comments will make your online presence stronger than ever! Example: making a contest where the most creative video that demonstrates your product wins an opportunity to hang out with a celebrity - It is important to not give away money, as buyers connect money to purchased opinions. Of course, there are some other ways to improve your brand\u2019s online presence: make valuable content on your site, create a well-organized website, and grab a domain name that is connected to your niche. A real-life UCG strategy that conquered the world In this part of the article, we will demonstrate one of the most creative UCGs a brand has ever created. The Budweiser \\\"Messi 644\\\" campaign Lionel Messi is one of the greatest football players that fans have ever witnessed. When he scored his 644th single goal at one team (Barcelona), he surpassed Pele\u2019s record. It was a very big deal. And Budweiser had a clever idea. What if we can use this event to both celebrate this moment, and get user-generated content from footballers? - They thought this way. We need to understand that it is a very risky decision. If the users feel that the event is more about the ad and less about the remarkable achievement, this whole idea would backslash Budeweiser\u2019s results. However, their idea surpassed everybody's expectations. They sent a gift to every goalkeeper who had conceded a goal from Messi (out of the 644 single goals Messi scored). In this gift, every goalkeeper got the same amount of Budweiser beer that Messi scored for them on the field. So, for example, Diego Alves had conceded 21 goals from Messi (the most in this period), so he got 21 bottles of Budweiser beer. Also, it was good timing from Budweiser: The record-breaking day was close to December 24, so they could attach this whole gifting-giving strategy to Christmas Eve. The effect was more than positive: most of the goalkeepers posted on social media about the gifts and made laughing jokes about Messi\u2019s achievement, and their \u201cbad\u201d performance against the player. Also, these goalkeepers had many followers, therefore it spread like fire: the biggest magazines published articles minutes after the first few posts. Budweiser got free advertisements, and established an even more positive brand image, without spending too much money on it. Why is it hard to establish? Source The mentioned story was like a fairy tale when everything works as we have imagined. However, life often works differently. The UGC is a hardly predictable process. We can\u2019t figure out properly how the users will react, and how loud the whole world will get after our idea. Also, there\u2019s just a little line between a paid UGC that everybody hates and an incentive-based UCG which everybody admires. Establishing great user-generated content requires passing core values first from the look of business. It will only work if the product or the service is also great, and there\u2019s no such a shady thing inside the business. Conclusion In this article, we presented why user-generated content is one of the most important parts of today\u2019s marketing, and what advantages it can have. We also demonstrated a successful example, and stated why it is still hard to make a great UGC strategy!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sbookmarking.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why user-generated content is crucial for modern marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sbookmarking.com\/blogs\/#website\",\"url\":\"https:\/\/www.sbookmarking.com\/blogs\/\",\"name\":\"Latest Blogs & Articles | SBookmarking\",\"description\":\"Explore the latest blogs and articles on SBookmarking. Stay updated with insightful content on technology, business, lifestyle, and more. 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Customer reviews! What do you take into consideration before buying a laptop or a mobile phone? Customer recommendations! The power of…","og_url":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/","og_site_name":"Latest Blogs & Articles | SBookmarking","article_published_time":"2025-04-24T13:25:07+00:00","article_modified_time":"2025-04-24T13:38:25+00:00","og_image":[{"width":850,"height":315,"url":"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#article","isPartOf":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/"},"author":{"name":"admin","@id":"https:\/\/www.sbookmarking.com\/blogs\/#\/schema\/person\/fc63e62bb3d9114729fc8d0c6e8e90e8"},"headline":"Why user-generated content is crucial for modern marketing?","datePublished":"2025-04-24T13:25:07+00:00","dateModified":"2025-04-24T13:38:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/"},"wordCount":1126,"commentCount":0,"publisher":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/#organization"},"image":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png","articleSection":["Blogs"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/","url":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/","name":"Why user-generated content is crucial for modern marketing? - Latest Blogs & Articles | SBookmarking","isPartOf":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png","datePublished":"2025-04-24T13:25:07+00:00","dateModified":"2025-04-24T13:38:25+00:00","breadcrumb":{"@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#primaryimage","url":"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png","contentUrl":"https:\/\/www.sbookmarking.com\/blogs\/wp-content\/uploads\/2025\/04\/Why-user-generated-content-is-crucial-for-modern-marketing.png","width":850,"height":315,"caption":"Why user-generated content is crucial for modern marketing? Source Table of contents: Introduction What is user-generated content (UGC)? Benefits of implementing user-generated content Enhanced trust around the brand Driving to more efficient conversion funnels Cost-effectiveness Increases your brand\u2019s online visibility A real-life UCG strategy that conquered the world Why is it hard to establish? Conclusion Introduction What do you analyze before choosing a restaurant? Customer reviews! What do you take into consideration before buying a laptop or a mobile phone? Customer recommendations! The power of word of mouth, and customer reviews are increasing, and we still don\u2019t know when this trend will stop. In a world where online thefts, and spreading misinformation to online users are all-time high, users choose an entity that they trust the most: Customers who were in a situation just like they are right now! In this article, we will understand why your brand needs user-generated content, and how to establish it effectively! What is user-generated content (UGC)? Source User-generated content (or UGC in an abbreviated form), are content types (typically text, image, video, review, social media post) that are published by users instead of the brand itself. It can be either paid, free, or incentive-based but with different effects. A free UGC boosts authenticity, but a paid one can even harm the brand because the users feel like the brand buys the reviews. Benefits of implementing user-generated content Well-organized and creative user-generated content has tremendous positive effects. Let\u2019s see the most important ones. Enhanced trust around the brand Trust is really important in the online atmosphere. A new brick-and-mortar shop inside an old mall is definitely a legal business, and customers' trust is high. But what about a new online webshop with zero references? We wouldn\u2019t want to risk our money to buy there, am I right? We rather buy our clothes in a more traditional webshop, with lots of reviews, and recommendations from our friends. Statistics revealed that 92% of consumers trust reviews and testimonials more than traditional advertising. This number changes everything. If 9 out of 10 online visitors can be trusted through UGC, you need to emphasize this even more. Place customer reviews on your websites, or write emails to your present clients to send you testimonials. This will lead you to better numbers. Driving to more efficient conversion funnels This positive effect usually comes together with increased trust. The increased trust means your potential buyers are not afraid to complete your purchase requirements. If you can only work in a \u201cpurchase-before\u201d method, the first few times it will scare some customers from your brand. Why should I pay before? Is it some kind of scam? Some of them will definitely think this way. But as positive reviews come, they won\u2019t bother anymore. Therefore they will go through your funnels, and you can generate more revenue and profit. Cost-effectiveness If you establish a great UGC strategy, or your online presence is extremely notable, customers will spread social media with their past experiences with your products or services. This is a win-win situation for both of you: The publisher gets views from the amazing content, and you get free advertisement. Of course, this can work in the opposite way: if you spoil something, and haven\u2019t worked out crisis management, you can very easily find your brand mocked on social media. Increases your brand\u2019s online visibility Source Situations can occur when your task is not just enhancing trust around your brand, but making your site more popular. You somehow want more organic clicks to your website, without spending hundreds of dollars to marketing agencies. Well, user-generated content can help you out in this case as well! Giving some incentives to your buyers at the start to create videos, or write comments will make your online presence stronger than ever! Example: making a contest where the most creative video that demonstrates your product wins an opportunity to hang out with a celebrity - It is important to not give away money, as buyers connect money to purchased opinions. Of course, there are some other ways to improve your brand\u2019s online presence: make valuable content on your site, create a well-organized website, and grab a domain name that is connected to your niche. A real-life UCG strategy that conquered the world In this part of the article, we will demonstrate one of the most creative UCGs a brand has ever created. The Budweiser \"Messi 644\" campaign Lionel Messi is one of the greatest football players that fans have ever witnessed. When he scored his 644th single goal at one team (Barcelona), he surpassed Pele\u2019s record. It was a very big deal. And Budweiser had a clever idea. What if we can use this event to both celebrate this moment, and get user-generated content from footballers? - They thought this way. We need to understand that it is a very risky decision. If the users feel that the event is more about the ad and less about the remarkable achievement, this whole idea would backslash Budeweiser\u2019s results. However, their idea surpassed everybody's expectations. They sent a gift to every goalkeeper who had conceded a goal from Messi (out of the 644 single goals Messi scored). In this gift, every goalkeeper got the same amount of Budweiser beer that Messi scored for them on the field. So, for example, Diego Alves had conceded 21 goals from Messi (the most in this period), so he got 21 bottles of Budweiser beer. Also, it was good timing from Budweiser: The record-breaking day was close to December 24, so they could attach this whole gifting-giving strategy to Christmas Eve. The effect was more than positive: most of the goalkeepers posted on social media about the gifts and made laughing jokes about Messi\u2019s achievement, and their \u201cbad\u201d performance against the player. Also, these goalkeepers had many followers, therefore it spread like fire: the biggest magazines published articles minutes after the first few posts. Budweiser got free advertisements, and established an even more positive brand image, without spending too much money on it. Why is it hard to establish? Source The mentioned story was like a fairy tale when everything works as we have imagined. However, life often works differently. The UGC is a hardly predictable process. We can\u2019t figure out properly how the users will react, and how loud the whole world will get after our idea. Also, there\u2019s just a little line between a paid UGC that everybody hates and an incentive-based UCG which everybody admires. Establishing great user-generated content requires passing core values first from the look of business. It will only work if the product or the service is also great, and there\u2019s no such a shady thing inside the business. Conclusion In this article, we presented why user-generated content is one of the most important parts of today\u2019s marketing, and what advantages it can have. We also demonstrated a successful example, and stated why it is still hard to make a great UGC strategy!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sbookmarking.com\/blogs\/why-user-generated-content-is-crucial-for-modern-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sbookmarking.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"Why user-generated content is crucial for modern marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.sbookmarking.com\/blogs\/#website","url":"https:\/\/www.sbookmarking.com\/blogs\/","name":"Latest Blogs & Articles | SBookmarking","description":"Explore the latest blogs and articles on SBookmarking. Stay updated with insightful content on technology, business, lifestyle, and more. 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